Search Engine Optimization

 Google SEO (Search Engine Optimization) is the application of various optimization techniques to expose websites to the top of Google search results. Google uses multiple algorithms to rank search results, and understanding and responding well is key to SEO. Here are the key strategies to effectively perform Google SEO.

Exposing keywords to the top of Google's search results is one of the core goals of the SEO strategy. To achieve this, you need to optimize several elements of the website, and it is important to provide high-quality content that fits Google's algorithm. Here are some of the main ways to expose keywords to the top.

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1. Keyword Research and Selection

Keyword Selection: Select a high-volume, competitive keyword. Use Google Keyword Planner, Ahrefs, SEMrush, and more to research keywords.

Leveraging Long-Tail Keywords: Instead of competing key keywords, we try to target more specific and longer long-tail keywords for initial top exposure.

2. Producing high-quality content

Writing Content With Keywords: Write useful and interesting content that naturally includes key keywords. The content must be original and provide value to the user.

Keyword Density Optimization: Use keywords at an appropriate frequency, not too much. Typically, a keyword density of 1-2% is appropriate.

Regular Content Updates: Google prefers the latest information, so update existing content regularly to increase the crawling frequency of search engines.

3. On-page SEO Optimization

Meta Tag Optimization: Include keywords in title tag and meta description. Set title tag to 5060 characters, meta description to 150160 characters, and use phrases that induce clicks.

Header tags (H1, H2, etc): Clarify the hierarchy of content, including keywords in the header tag that holds the structure of the page.

Image Optimization: Try to get top exposure in image search results, including keywords in image file names and ALT tags.

4. Mobile Optimization

Mobile Responsive Design: Design websites to display properly on all devices. Google prefers mobile-friendly sites.

Faster Page Loading: The faster a page is loaded, the better the user experience and the better the ranking on Google. Use Google PageSpeed Insights to analyze and improve speed.

5. Building High Quality Backlinks

Obtain natural backlinks: Get backlinks from trusted websites. To do this, link from other sites through guest posting, citations, cooperation, etc.

Targeting local and relevant industry sites: Building backlinks through collaboration with relevant sites is more effective.

6. Using Structured Data

Leveraging Schema Markup: Use structured data to help Google better understand the content of the site. It can improve click-through rates (CTR) by increasing the likelihood of being displayed as a rich snippet.

7. Local SEO Optimization

Google My Business (GMB): If it's a local business, enter the correct information in GMB, and update it regularly. Optimizes local keywords to target top exposure in local searches.

Regional content: Target local users by creating content including local keywords.

8. Improved User Experience (UX)

Ease of navigation: The navigation of the site should be designed to make it easier for users to navigate. This increases the time spent on the site and lowers the churn rate.

Providing a Safe Site Experience: Use HTTPS to increase the security of your site. Google prefers safe sites.

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9. Leveraging Google Search Console and Analytics

Google Search Console: Check the index status of the site, keyword ranking, traffic data, and troubleshoot problems.

Google Analytics: Optimizes SEO strategies by analyzing visitor behavior, traffic sources, conversion rates, and more.

10. Improved CTR and Dwell Time

Create an Attractive Meta Description: To increase click-through rates, write a Meta Description that is attractive and useful to users.

Interesting intros and content offerings: provide intros and high-quality content that encourages visitors to stay on the site for a long time. This increases Dwel Time, which has a positive impact on search rankings.

Consistently applying, continuously monitoring, and improving these SEO strategies can increase the likelihood of keywords being exposed at the top of Google search results. SEO is a time-consuming task and requires patience and consistency.